Posts in art direction
Utah Business
 
 

Utah Business Magazine is the leading voice for entrepreneurs in the state. To compete in the print marketplace, they wanted to upgrade their image with unique and creative photo shoots that pushed the boundaries of their brand and helped them to stand out. This is a collection of the various covers and article layouts we’ve produced for Utah Business since 2018.

 
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Utah Business is an established magazine in the state as the primary source for industry news with an emphasis on entrepreneurship. As often happens with companies, their internal creative became stagnant without outside perspective and expertise. Looking to “up their game”, Ori Media was hired to work with their new Editor In Chief, Elle Griffin, on exploring new concepts that were louder and more daring than their past issues. Our work with them included photo, video, and layout print design.

DELIVERABLES
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Photography
Art Direction
Retouching
Illustration
Layout Design

 
 
 
 
Working with Elle allowed us the freedom to bring something never before ventured by the publisher.
— Michael Ori
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Designer Profiles
 

Promotional Films Featuring LaMar Lisman and the Designers of Lisman Studio

Inspired By: LaMar Lisman

I’m inspired by the energy that comes from good design.
— LaMar Lisman

LaMar Lisman has carefully curated an amazing team of designers to represent Lisman Studio. The InspiredBy films offer a glimpse into the their world by helping clients and colleagues differentiate Lisman designers from competing interior design firms. The videos cover who the designers are, and what makes them so passionate about interior design. It's a project that elevates Lisman to a brand that is more robust than their competition.

PRODUCTION CREDITS
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Director/Editor - Michael Ori
1st AC/AD - Joey Jonaitis
2nd AC/AD - Dan Sammons
BTS Photography - Steph Kirk

Camera - Canon EOS 1D C, Canon 1D X Mk II, and Canon 5D Mk IV
Lenses - Canon EF 24-70mm & Canon EF 70-200mm
Lighting - Westcott

Inspired By: Scott Ross

Wielding beautiful ideas and concepts that become reality is so exciting; it drives my creativity.
— Scott Ross
 
 

Inspired By: Kristina Weaver

Not everything has to match perfectly, it should look like you have collected things over time.
— Kristina Weaver

Inspired By: Belle Kurudzija

I am reminded that magic does exist every time I look into my daughters’ eyes.
— Belle Kurudzija
 
 
 
 
Andolsek Editorial

High Fashion Editorial Assets for the Andolsek Company

 
I like to create fancy gowns and use unique fabrics and embroidery so that there are intricate details that sparkle. It’s fun to see a well-dressed woman.
— Michael Ryan Andolsek

For the summer of 2017 ANDOLSEK added new products to their already impressive 2017 clothing lineup.  We wanted to introduce the new products with a fun, colorful set of images set against a white background to inspire a dreamlike feeling to the collection. 

CREDITS
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Photographer/Retouch - Michael Ori
Assistant Director - Joey Jonaitis
Model - Hanna Andolsek
Model - Dana Moore

Camera - Canon 5D Mk IV
Lenses - Canon EF 24-70mm
Lighting - Paul Buff Einstein Kit

 
There’s just this intense focus and attention to detail.
— Michael Ryan Andolsek
The Andolsek brand is about making clothes and making a difference.
— Todd Tanner
 
 
 
 
 
The Granary District
 

One of Salt Lake City's oldest districts, The Granary was the heart of manufacturing, processing and storage of goods. Today, it is finding a new purpose as the center of creativity, gastronomy, brewing and local business. The Salt Lake City Redevelopment Agency tasked Ori Media with re-branding the neighborhood, creating a website and a promotional video to help kick-start growth. 

 
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The proximity to downtown Salt Lake City pared with low property costs has turned the Granary District into a thriving maker's space. To help sow the seeds of community, we joing the Granary District Alliance and donated new branding, and website, and promo videos higlighting the community.

We saw this neighborhood begin to blossom and we wanted to be a part of that energy at the ground level
— Derek Kitchen
 
 
 
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As members of the Granary District, it was our honor to create a brand that we could all be proud of.
— Michael Ori
 
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Simply Mac

PHOTOGRAPHY & VIDEO ASSETS

 

 
 

Simply Mac approached Ori Media looking to update their content library with images customized for their brand. Ori Media held a casting call, identified on-brand talent, scouted locations, and produced a two-day, two-location shoot. 

 
 

SIMPY MAC IN-STORE PROMO

SIMPLY MAC LOCATION PROMO

CREDITS
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Lead Photo / Video - Michael Ori
1st AC/DC - Joey Jonaitis
PA - Kristen Bailey-Yoo
PA - Katelyn Williams
PA - Cassidy Eames
Stylist - Alexa Hall

 
Make + Master: Holiday
 

PROMOTIONAL VIDEO

 

 
 

Make and Master provides unique classes taught by local business owners. Every month eager students gather to learn a new skill and walk away with the knowledge and tools to re-create something beautiful. The Craftsman Box contains everything these in person classes provide, beautifully packaged into the perfect gift box.  Ori Media was happy to help create the perfect Christmas promo video for the 2016 Holiday Season. 

 
 
 

PRODUCTION CREDITS
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Director - Michael Ori
AC/DC - Joey Jonaitis

Camera - Canon EOS 1D C
Lighting - Einstein E640 

 
Canon Asia: Manila in 4K
 
 

LOCATION VIDEOGRAPHY

 

 

A short film shot entirely on the Canon 5D Mark IV, Manila through the lens of Michael Ori. On a day off from their Canon Asia Tour, Michael and Joey Jonaitis spent the day learning about the amazing history of Manila with fellow photographer Jijo De Guzman and the man with the plan Aron Taz Garcia. Follow the tour on social media with #canonasiatour

 
 

PRODUCTION CREDITS
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Director - Michael Ori
1st AC/AD - Joey Jonaitis

Camera - EOS-5D Mk IV
Laptops - Xidax
Slider - Rhino EVO
Lights - Westcott Icelights 2

 
Canon USA: The Shot
 

DOCUMENTARY

 

 

Michael Ori captures the adventures of Canon Australia’s Krystle Wright in Oregon. Krystle Wright is a world renowned adventure photographer specialized in capturing nature and the athletes that relish in it. She dreamt up an idea of shooting kayakers in a new way, launching over waterfalls at night, illuminated by Canon 600EX Speedlights mounted to a drone. In order to accurately document the intensity of the shoot and Wright’s creative passion, Ori Media equipped themselves with a string of Canon cameras, including the freshly released Canon EOS 1D X Mk II. In addition to the 1D X, Ori Media utilized the new Ice Light 2 from Westcott Lighting, the Rhino Evo with motion control, and DJI Ronin.

Krystle and Michael met up with the sports best Kayakers in Hood River Oregon to begin their 3 day journey. Day 1 began with an early morning trip to Celestial Falls where Krystle’s vision started to become a reality. As night fell, the two Canon experts captured each moment with passion for their craft. Krystle capturing the fearless kayakers and Michael filming the immense effort tenacious Krystle and her team put into each click of the shutter. The kayakers glided over the waterfalls while the speedlight bearing drone hovered only feet above to illuminate them at precisely the right moment.

The Oregon woods were dark and damp, but the content captured in 3 short days shines a light on the talent and dedication these two experts exude. The result is a beautiful mini documentary produced for Canon USA and Canon Australia about the journey of Krystle and her crew of ambitious adrenaline junkies in pursuit of the perfect image.
 

 
 
 
 

CREDITS
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Director/Editor - Michael Ori
1st AC/AD - Joey Jonaitis
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Camera - Canon EOS-1DX Mk II
Lights -  Canon 600EX-RT Speedlites
Lenses -  Canon 24-70mm & Canon 11-24mm

 
Project Milo: Jake Ori
 

FITNESS PHOTOGRAPHY

 

 

A touch of dramatic lighting and a killer physic allowed these fitness shots to truly showcase the results of Ben Pakulski's Milo Project. With a regimen of hard work and strict dedication to the program, Jake Ori shows how far you can go to achieve physical health and strength.

 
 

PRODUCTION CREDITS
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Director - Michael Ori
AC/DC - Joey Jonaitis

Camera - Canon EOS 1D C
Lighting - Einstein E640

 
Elizabeth Jane: FW
 

FASHION VIDEO AND PHOTOGRAPHY

 

 

These videos, gifs and stills were shot for the talented designer Andrea Black for the launch of her new clothing line Elizabeth Jane. We shot at the new Under Current Bar in downtown SLC; a perfect setting for a fashion narrative that shows the spirit of Elizabeth Jane, the classy rebel. As a part of her launch we also had the opportunity to film an animated gif lookbook by pulling stills from the 4K video and stitching them together in post.

 
 
 
 

PRODUCTION CREDITS
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Director - Michael Ori
1st AC/DC - Joey Jonaitis
Model - Lillian Rothey
Art Director - Armand Sanchez
Producer - Casey Chase
Designer/Stylist - Andrea Black

 
Johnny Bones: SS
 

 BRAND CAMPAIGN

 

 

Salt Lake City based motorcycle-lifestyle company, Johnny Bones, approached Ori Media about creating a full campaign for the launch of their new clothing line. The small business had a minimal budget and little time before their clothing was scheduled to launch.

To meet this challenge we used the Canon EOS 1DX Mark II for the project. The internal still frame grabs during playback were very important to Johnny Bones as they have a huge social media following which loves to be up to date with what they are doing in the moment.

 
 

BONES OF CONTENTION: BTS

PRODUCTION CREDITS
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Director -
 Michael Ori
1st AC/DC - Joey Jonaitis
Art Direction - Dan Sammons
Stylist - Casey Chase
Talent - Ashlee Espinoza & Damian Garcia
PA/BTS - Katelyn Williams
PA - Jake Ori
PA - Kylie Ware

 
 

one shoot. a full CAMPAIGN.

COHESIVE BRANDING FROM VIDEO TO PRINT

 

 
 

Digital mock-ups of stills implemented into the Johnny Bones campaign, promoting their debut clothing line. 4K stills on the Canon 1D X Mark II allows a versatile  use of applications. From billboards to magazine ads, the dynamic range of uses allows the client to customize their campaign for complete media saturation.

 
 

PRODUCTION CREDITS
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Director -
 Michael Ori
1st AC/DC - Joey Jonaitis
Art Direction - Dan Sammons
Stylist - Casey Chase
Talent - Ashlee Espinoza & Damian Garcia
PA/BTS - Katelyn Williams
PA - Jake Ori
PA - Kylie Ware

 
 

Beyond the Bones

BEHIND THE SCENES

 

 
 

A look behind the curtain with Johnny Bones, Mystic Hot Springs and the Ori Media crew using  Canon, DJI and Rhino gear to make what is "Bones of Contention".

 
 

PRODUCTION CREDITS
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Director -
 Michael Ori
1st AC/DC - Joey Jonaitis
Art Direction - Dan Sammons
Stylist - Casey Chase
Talent - Ashlee Espinoza & Damian Garcia
PA/BTS - Katelyn Williams
PA - Jake Ori
PA - Kylie Ware

 
Arctic Circle: TV Spots
 

MADE FOR TELEVISION COMMERCIAL VIDEOS

 

 

Love Communications approached Ori Media to create six TV spots to kickoff their summer campaign for Arctic Circle with the Americana-style spirit of summer. 

 
 

Moving Day TV Spot

Easter TV Spot

Skate Park TV Spot

Soccer TV Spot

Independence Day

Kids Park Day

Lunch x Grandpa TV Spot

 

PRODUCTION CREDITS
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Client - Love Communications
Director - Michael Ori
AC/DC - Joey Jonaitis
Producer - Casey Chase
Editor - Anthony Oliver

 

 
Honey: Launch Video
 

AWARENESS CAMPAIGN VIDEO

 

 

Honey is an organization dedicated to stopping the silence on the subject of sexual assault. they seek to change public attitude through victim advocacy, education, media campaigns, community activism and truth telling. We are so honored that the Honey team gave us the opportunity to help them with their campaign video. Please help the cause and spread the word about the amazing work these women are doing. Visit thetasteofhoney.org

 
 
 

PRODUCTION CREDITS
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Director - Michael Ori
1st AC/AD - Joey Jonaitis
Producer - Casey Chase
Lighting - Brian Roller
PA - Dan Sammons
PA - Katelyn Williams
PA - Austin McBride
Concept - Taylor Jarman, Taylor Mons,
Michael Ori, Casey Chase, and Joey Jonaitis

 
Saga Outerwear: SS 2015

LOOKBOOK VIDEO AND IMAGERY

 

 
 

Saga Outerwear set the Winter gear aside to present a fresh new Summer line. We jumped at the opportunity to do this video look book complete with images for their campaign utilizing still pulled from motion.
 

 
 
 
 

PRODUCTION CREDITS
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Director - Michael Ori
AD/AC - Brian Roller
AC - Joey Jonaitis
Producer/Stylist - Casey Chase
Creative Director/Stylist - Dustin Chessin
Art Direction - Jordan Harper
Talent - Blake Peterson, Cricket Gelde, Daniel Wells, Madeline Borer, Matt B

 
Ugly Mag: Sarah McDaniel
 

FASHION FILM

 

 

Ugly Mag invited us on their annual road trip (The Great Escape) from SLC to LA to shoot a series of fashion editorials. This is the second of two videos we created in collaboration with Ugly Magazine. Part of their online series "Ugly Youth" Sarah McDaniel is a new face to the modeling world with a lot of potential. Since this shoot, she was picked up to be the first cover model for Playboy Magazine's non-nude issue (view photo set). She is featured here wearing Noe Garments.

 
 
 

PRODUCTION CREDITS
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Director/Editing - Michael Ori
Art Director/Photographer - Armand Sanchez
Producer - Shadna Aum

Camera - Canon EOS 1D C
Song - "My Least Favorite Life" by Lera Lynn

 
Real Salt Lake: Roster Shoot
 

ACTION AND PORTRAIT PHOTOGRAPHY

 

 

We love supporting our local athletes. Here are a few examples of the 2015 Real Salt Lake Soccer Team assets we shot. It's an honor to work with these talented world-class athletes. Check out the rest of the content on the big screens next time you visit the Rio Tinto Stadium!

 
 
 

PRODUCTION CREDITS
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Director - Michael Ori
AC/DC - Joey Jonaitis

Camera - Canon EOS 1D C
Lighting - Einstein E640