Regent Hotel


History Research, Brand Exploration, Layout Design, Photo and Video

Promo lifestyle video for the Regent Hotel Project

Regent Street has long been a street of stories. It is a place where the city’s complexity, diversity of cultures, and unique history intersect.

The Pelorus Group came to us with a very special project right in our own back yard. Salt Lake City's Regent Street had a rich history that was waiting to be brought back to life. We were able to incorporate our elaborate research on the infamous street,  into the branding of the new hotel and their initial assets.

Our design theme referenced the look of the Prohibition Era, but was reinvented with  an elegant and palatial feel to help consumers realize the opulence of the new hotel. The branding seduces Salt Lake City visitors and makes them want to step into Regent Street's mysterious past.

Director/Editor - Michael Ori
Principal - Moyra Pickup
1st AC/AD - Joey Jonaitis
Senior Designer - Shadna Aum
Junior Designer - Dan Tetzl
Historian - Philip Notarianni

Camera - Canon EOS 1D C
Lenses - Canon EF 24-70mm

Everything has a way of coming full circle. It takes patience and perseverance to see a dream through...
— Karen Dale Trask
Michael Ori