Melrose Resort

Branding, Advertisements, Website, Photo and Video

Once you step foot on the island, you know you’re in a very unique place, and many visitors say they feel like they have been transported back to a simpler, friendlier time.
— Melrose Resort Visitor

The Pelorus Group gave us a great opportunity to show off our range of capabilities with the branding of Melrose Resort, located in South Carolina. We were able to provide photography, videography, website, logos, menus, advertisements, as well as hotel design assets.

Melrose Resort exists as a unique and remote location that is naturally beautiful. We used our photography expertise to highlight the Southern allure of Daufuskie Island and applied those to advertisements and the website. As far as the branding of Melrose Resort is concerned, we made design choices that would reflect the family friendly atmosphere of the vacation resort with simple typefaces and charming illustrations. 

Creative Director/Photographer- Michael Ori
1st AC/AD - Joey Jonaitis
Lead Designer - Shadna Aum
Junior Designer - Jessica Ercanbrack

Camera - Canon EOS 1D C
Lenses - Canon EF 24-70mm

Daufuskie Island Promotional Video

Melrose Resort boasts some of the best views of the Atlantic in the East coast
— The Pelorus Group
Eat, Rest, Play, Gather, Explore and even Reside at Melrose Resort on Daufuskie Island.
— Melrose Resort Promotion
Michael Ori