Light As Air




Light As Air is an evening of education, dance, and community to raise awareness for clean air in Utah. All proceeds will go to supporting Western Resource Advocates and the work they do to protect and improve the air quality in Utah.

Ori Media makes two assets for the fundraiser: a promotional video, and an educational video with interviews. The promo videos are shot in the Studio Elevn studio and are inspired by old Apple advertisements. The educational videos with interviews function to teach attendees about Light as Air and are played at the dance performance.


Light As Air Educational Video

Promotional Video

Promotional Video


Producer - Joey Jonaitis
Director -  Joey Jonaitis

art direction, filmMichael Ori