We were honored to be chosen by the Utah Department of Health to produce their latest non- smoking campaign. This campaign consisted of 3 commercials with 3 accompanying billboards. The series, "Quitting For Real", was one of our most memorable as it was the first time we were truly able to see the effectiveness of the 4K workflow.
Michael Ori - Director & Editor | Crowell Advertising - Agency | Joey Jonaitis - 1st AC/AD | Abbey Tate - Producer
Here is our first video in the series "Quitting For Real". These spots are currently on television with billboards all around Utah. We loved working on this project, and everyone involved should be very proud of the results.
THIS WAS THE SECOND VIDEO IN THE SERIES "QUITTING FOR REAL" AND THE FIRST THING WE EVER SHOT WITH THE CANON EOS-1DC. THE LOW LIGHT CAPABILITIES, DYNAMIC RANGE AND CANON LOG MODE WERE INCREDIBLE TO WORK WITH.
THIS WAS THE THIRD AND FINAL VIDEO IN THE SERIES. ONCE AGAIN THE DYNAMIC RANGE AND CANON LOG MODE WERE AMAZING. WE USED A VARIABLE NEUTRAL DENSITY FILTER TO GIVE US BEAUTIFUL COLORS AND DEPTH OF FIELD WITHOUT A TON OF DATA LOSS.
ALL COMMERCIAL SPOTS WERE SHOT ON THE CANON EOS- 1DC AND THE BILLBOARDS WERE STILLS PULLED DIRECTLY FROM THE 4K FOOTAGE AND BLOWN UP TO BE 48' BILLBOARDS.