Johnny Bones: SS 2016


Salt Lake City based motorcycle-lifestyle company, Johnny Bones, approached Ori Media about creating a full campaign for the launch of their new clothing line. The small business had a minimal budget and little time before their clothing was scheduled to launch.

To meet this challenge we used the Canon EOS 1DX Mark II for the project. The internal still frame grabs during playback were very important to Johnny Bones as they have a huge social media following which loves to be up to date with what they are doing in the moment.


BONES OF CONTENTION: Director Michael Ori Art Direction Dan Sammons 1st AC/AD Joey Jonaitis Stylist Casey Chase Talent Ashlee Espinoza & Damian Garcia PA/BTS Katelyn Williams PA Jake Ori PA Kylie Ware



one shoot. a full CAMPAIGN.

cohesive branding from video to print



Digital mock-ups of stills implemented into the Johnny Bones campaign, promoting their debut clothing line. 4K stills on the Canon 1D X Mark II allows a versatile  use of applications. From billboards to magazine ads, the dynamic range of uses allows the client to customize their campaign for complete media saturation.


Beyond the Bones

behind the scenes



A look behind the curtain with Johnny Bones, Mystic Hot Springs and the Ori Media crew using  Canon, DJI and Rhino gear to make what is "Bones of Contention".