BONES OF CONTENTION

the legend of johnny bones

 

 
 

Salt Lake City based motorcycle-lifestyle company, Johnny Bones, approached Ori Media about creating a full campaign for the launch of their new clothing line. The small business had a minimal budget and little time before their clothing was scheduled to launch. In lieu of this, the Ori Media team knew that the Canon EOS 1DX Mark II would be the perfect camera for the project. The internal still frame grabs during playback were very important to Johnny Bones as they have a huge social media following which loves to be up to date with what they are doing in the moment.

Check out Johnny Bones Co.

 

PRODUCTION

DIRECTOR/EDITOR/EXECUTIVE PRODUCER Michael Ori
ART DIRECTOR Dan Sammons
1ST AC/ PRODUCER Joey Jonaitis
PRODUCER / STYLIST Casey Chase
FEMALE LOVER ASHLEE ESPINOZA
JOHNNY BONES DAMIAN GARCIA
 PA/BTS Katelyn Williams
PA JAKE ORI
PA Kylie Ware
PA SHADNA

EQUIPMENT

CANON EOS 1D X MARK II
CANON CN-E LENSES
CANON 24-70 F/2.8
DJI RONIN & FOLLOW FOCUS
RHINO MOTION EVO SLIDER

 

BEYOND THE BONES:VIDEO

A look behind the scenes and into Canon's latest camera
the 1D X Mark II

 

 
 

Stills from Motion

canon 4k versatility

 

 
 

These images were pulled straight from the  4K video. The image below was transferred straight from the Canon 1D X Mark II via wifi to the client's smart phone and posted instantly to social media (see image below). Additionally we were able to pull a full campaign of photos for Johnny Bones from the video using our 4K workflow on Adobe Premier and Adobe Lightroom.
Follow @johnny_bones on Instagram.

 
Screenshot of @johnny__bones Instagram account posting a still from motion using the Canon 1D X Mark II WiFi capabilities. Posted on-location during the shoot.

Screenshot of @johnny__bones Instagram account posting a still from motion using the Canon 1D X Mark II WiFi capabilities. Posted on-location during the shoot.

 

one shoot. a full CAMPAIGN.

cohesive branding from video to print

 

 
 

Digital mock-ups of stills implemented into the Johnny Bones campaign, promoting their debut clothing line. 4K stills on the Canon 1D X Mark II allows a versatile  use of applications. From billboards to magazine ads, the dynamic range of uses allows the client to customize their campaign for complete media saturation.

 
 

Beyond the Bones

behind the scenes

 

 
 

A look behind the curtain with Johnny Bones, Mystic Hot Springs and the Ori Media crew using  Canon, DJI and Rhino gear to make what is "Bones of Contention".