Logo Design and Brand Assets
The Pelorus Group, a luxury property development firm based in SLC, is one of our fastest growing clients. The company has given us a vast array of projects to produce including: hotel branding, website construction, restaurant assets, research presentations, photography assets, promotional films, and even Pelorus' own corporate branding.
To meet the needs of a professional and elite development company, we kept the logo-mark, accompanying stationary, and style guides very classic and clean. We chose to shoot live action photos of the team to provide a personal visual for Pelorus' partners and investors. We also chose to hint towards the nature of The Pelorus Group's country-wide based business by pairing a simple typeface with a graphically reduced compass. Our goal in creating the company's brand was to promote a sense of trust and integrity to their current and potential clients.
Creative Director - Michael Ori
Senior Designer - Shadna Aum
Junior Designer - Jessica Erkenbrack